Celtic Routes

The Celtic Routes project aims to encourage visitors to explore new areas of Wales and Ireland en route to their final tourist destination. Led by Carmarthenshire County Council, the project will focus on the areas of Carmarthenshire, Pembrokeshire and Ceredigion in Wales and Waterford, Wicklow and Wexford in Ireland.

It aims to transform less well known areas from transit zones to new touring sites, increasing the time visitors spend in these regions and capitalising on the opportunities to boost local economies.

The project will be developed through customer research, trade events and workshops as well as cross border visits by businesses in Ireland and Wales to bring together expertise and ideas. The aim is to increase the visitor appeal of the targeted areas, including through the development of new trails linking local culture, heritage and the natural environment.